BECKS SAPPHIRE

BECK'S Sapphire

Shot at PSYOP with Jonah Friedman. Designed by Lauren Indovina. 

BECK'S Sapphire

BECK'S Sapphire

BECK'S Sapphire

BECK'S Sapphire

BECK'S Sapphire

BECK'S Sapphire

BECK'S Sapphire

BECK'S Sapphire

BECK'S Sapphire

BECK'S Sapphire

ABOUT

Beck's Sapphire was a pitch that was designed to be a stylistic, live action environment with macro moments of the creation process of Beck's Sapphire beer.

Shot in two days in the Lower East Side with our Psyop Head of Lighting, Jonah Friedman, our talent: Seaton Smith, Zahra Ali, and Cynthia Carvajal, Joerg Liebold and producer Jeff Jetton, we set out to explore the emotional content and social cues you find in the human form using only rim lights and colored gels. 

Since the concept was about creating a highly stylized visual landscape for our Becks talent, we decided to create imagery that was etherial and motivated by the negative/ positive relationships of their body language.

c. Lauren Indovina, PSYOP 2012