BMW FORM AND SPACE

BMW Form and Space

Shot at PSYOP with Jonah Friedman. Designed by Lauren Indovina. 

BMW Form and Space

BMW Form and Space

BMW Form and Space

BMW Form and Space

BMW Form and Space

BMW Form and Space

BMW Form and Space

BMW Form and Space

BMW Form and Space

BMW Form and Space

ABOUT

BMW Form and Space was a pitch that set out to tell a story between the beauty and relationship of exterior and interior shapes. 

Shot in a parking garage in the Lower East Side with only our Psyop Head of Lighting, Jonah Friedman, our Blacklist producer Sophie Gates as our talent, and our Executive Producer Lydia Holness's BMW, we set out to find a relationship between the soft interior of the automobile and the feminine form of our talent: delicate relationships between the curve of her neckline and the graceful arch of the headrest. 

Since the concept was about creating visual contrasts, we decided to create imagery that was etherial, as if the car could exist in an otherworldy, negative/ positive landscape. 

c. Lauren Indovina, PSYOP 2012