Directed and Designed at PSYOP by Lauren Indovina and Marie Hyon. 


WATCH Friskies Alice


Friskies "Alice" is a commercial created in the Winter of 2012 for the Launch of Purina's "Friskies Plus". Fashioned off of the classic "Alice in Wonderland", the Cheshire cat and caterpillar were replaced by "delicious looking proteins (chicken, turkey and fish) found in Friskies Plus". We decided to take this a step further and develop character proteins: 3 gossiping chickens (Lucille, Ethel and the plump, lovable and (delicious looking) Rosemary), as well as a cocky cock Eduardo. Tweedle dee and dum were replaced by the dimwitted turkey twins, Lou and Thomas because turkeys have small heads.

The live action cat was shot in Los Angeles, CA, using a virtual set. It was shot and created stereoscopically and will air before Pixar's "Brave" in the Summer of 2012.

Client: Nestlé Purina PetCare / Shaun Belongie
Spot Title: Alice
Agency: Avrett Free Ginsberg

Executive Creative Directors: David Moore

Executive Director of Broadcast Production: Betsy Rosenblum
Copy Writer: Rachel Hutchison

Art Director: Kimi Peterson

Account Executive: Dawn Terrazas
Assistant Account Executive: Kaela Carey

Production Company: Psyop/Smuggler

Director: Psyop

Psyop Creative Directors: Marie Hyon, Lauren Indovina

Psyop Executive Producer: Lucia Grillo

Psyop Senior Producer: Crystal Campbell

SMUGGLER Executive Producer/Partner: Patrick Milling Smith

SMUGGLER Executive Producer/Partner: Brian Carmody
SMUGGLER Executive Producer/COO: Lisa Rich
SMUGGLER Executive Producers: Allison Kunzman, Laura Thoel
SMUGGLER Live action producer: Michael Schlenker
Director of Photography: Fred Elmes

Designers : Lauren Indovina, Naomi Chen, Eunice Kim, Pete Sickbert-Bennett

Editor: Cass Vanini

Storyboard Artist: Ben Chan

Lead Technical Advisor: Mark Rohrer
VFX Supervisor: Joerg Liebold
Modeling: Soo Hee Han, Todd Daniele, Brian Eck, Chris Fudge and Aldrich Torres
Rigging: Frank Naranjo
Animation: Lead Kitty Lin
Animation: Ryan Moran
Lighting Pipeline Technical Director: Jonah Friedman
Lighting Team: Helen Choi, Andy Gilbert and Chris Wilson
Texturing: Soo Hee Han, George Smaragdis, Dan Gregoras mand Susie Jang
Lead Tracking: Joerg Liebold
Tracking: Tim Mendler
Feathering: Jonah Friedman, Andy Hara and Elefant Studios
Real Flow: Marcelo Cermak
Lead Compositor: Thomas Panayiotou
Compositors Manu Gaulot, Chase Massingil, Winston Lee and Adam Flynn
Flame: Fabien Coupez
Music Company: MAS 
Sound Mix Company: Napolean Group
Mixer: Ron DiCesare

c. Lauren Indovina, PSYOP, 2011