CONCEPT ART I
Selected greyscale works by Lauren Indovina
INKED AND GREYSCALE
Selected greyscale works. Click image to view. See below for more information.
The images in this gallery were made by Lauren between 2011 and 2012. They are a selection of designs and paintings created after hours, independent of her professional work at PSYOP.
Art and Commerce in 24 hours
In many ways, advertising is a modern medium for artists to gain exposure to millions through the creation of a commercial or print campaign. The advertising industry is a creatively rich one, filled with opportunities for artists to expose themselves to the tasks of collaborating and finding solutions that can be used for art to drive commerce.
The adverse effect on the artist, however, is time. The amount of precious time spent creating advertisements significantly reduces our need as artists to develop vision and to create that which isn't inherent to anything but what we see from our hearts.
Banksy was famously quoted as saying:
“The thing I hate the most about advertising is that it attracts all the bright, creative and ambitious young people, leaving us mainly with the slow and self-obsessed to become our artists.. Modern art is a disaster area. Never in the field of human history has so much been used by so many to say so little.”
This couldn't be more true. Advertising is a world filled the with truly creative, intense, absurd, but magnificently talented individuals who are artists at heart and commercial creators at hand.
Artists weren't born to sell shampoo or yogurt, but we do it because we understand and value that a creative occupation in advertising exposes us to a think tank of exemplary people and ideas: It keeps us humble, hungry, and open minded to the larger world at hand.... as long as we remind ourselves that when we were 5, we drew dinosaurs and dreamt of growing up to become someone who draws dinosaurs really well.
For more information, please email Lauren at email@example.com