Directed at PSYOP by Lauren Indovina and Laurent Barthelemy. 

WATCH Schwinn / Walmart Guaranteed

WATCH Schwinn/ Target Fall In Love

SCHWINN Target Fall In Love Pitch Styleframes


Directed by Laurent Barthelemy and Lauren Indovina in Vancouver BC, Psyop teamed with agency Ammirati to create a campaign that would showcase the brand's availability at Target and Walmart. Creatively, the task was to make an ad that tapped into the feelings of falling in love with the right bike for the perfect ride. Since it's airing, Schwinn "Fall in Love" and "Guaranteed" were ADWEEK'S Ad of the Day. You can read the article here. 


Client: Schwinn
Global General Manager: Jeff Rogers
Senior Vice President, Marketing: Kelli McCusker
Marketing Coordinator: Steve Wilcox

Agency: Ammirati
President: Matthew Ammirati
Partner, General Manager: Gabriel Miller
Partner, Executive Creative Director: Todd Wender
Partner, Vice President, Account Services: Kristen Rumble
Producer: Kate Treacy
Associate Creative Director, Copywriter: Domenique Osborne
Associate Creative Director, Art Director: Kristen Meloche
Account Director: Kate Schneider
Management Supervisor: Nancy Liu

Production Company: Psyop
Directed By: Psyop
Creative Directors: Laurent Barthelemy, Lauren Indovina
Executive Producer: Lydia Holness
Head of Production: Cori Cooperider
Producers: Anna deCastro, Jeff Bybee
Designers: Will Adams, Naomi Chen, Lauren Indovina, Denny Khurniawan, Eunice Kim, Hyesung Park
Storyboard Artist: Ben Chen
Previs Artist: Pakom Bupphavesa
VFX Supervisor: Joerg Liebold
3-D Animator: Eric Chou
2-D Supervisor: Jason Conradt
Compositors: Jason Conradt, Herculano Fernandes, Bo Kim, Tobey Lindback, Danica Perry, Dave Chen

Production Company: Smuggler
Partners, Executive Producers: Patrick Milling Smith, Brian Carmody
Executive Producer, Chief Operating Officer: Lisa Rich
Executive Producers: Allison Kunzman, Laura Thoel
Head of Production: Andrew Colon:

Vancouver Production Company: Means of Production
Executive Producer: David Bouck
Line Producer: Jill Sartore
Production Manager: Katarina Ireland
Coordinator: Chris Worgan
Art Director: Pedro Romero

"Guarantee": Susie Lee, Bruno Baronet, Mickella Domo, Zack Singer, "Cupcake" Dog, Kennedi Clements
"Fall in Love": Darla Taylor, Ryan Cook, Maxwell Boatang, Melita Sekgwa

Audio Production, Original Music: Antfood
Composer: Matthew Morgan
Sound Design, Final Mix: Antfood

c. Lauren Indovina, PSYOP 2013