T.ROWE PRICE Metal and Cable

Designed and Art Directed at PSYOP by Lauren Indovina. Directed by Marie Hyon and Marco Spier, 2010.

METAL STYLEFRAMES Click to view

Designed by Lauren Indovina. Additional credits for above images: Metal shader for flower built by the incredible Xuan Seifert. Base scaffold model built by the oustanding Alvin Bae.

METAL FLOWER DESIGNS FOR METAL FIELD

WATCH T.ROWE PRICE Metal

CABLE STYLEFRAMES Click to view

CABLE STYLEFRAMES Click to view

WATCH T.Rowe Price Cable

ABOUT

T.Rowe Price "Metal", "Cable" and "Glass" is a commercial campaign produced at PSYOP in the Fall of 2010. Each spot was created to represent a different material in which the world connects. These two ads use the materials Metal and Cable.

Since its airing in 2010, the T.Rowe "Metal", "Glass" and "Cable" have been staples to the ABC, NBC, CBS, and Fox broadcasts of primetime news programming. It represents a colorful and creative approach to appealing to investment consumers and managers across the world.

 CREDITS

Client: T.Rowe Price

Agency: JWT

Director: PSYOP
Creative Directors: Marie Hyon, Marco Spier
Art Director: Lauren Indovina
Executive Producer: Lucia Grillo
Producer: Anna de Castro

Live Action Producer: Erin Wile
Director of Photography: Fred Elms
Live action Art Director: Clement Price-Thomas

Designer: Lauren Indovina
Editor: Cass Vanini
Storyboard Artist: Ben Chan

Lead Technical Director: Christian Bach
Lead Compositive Nuke and Flame: Nick Tanner
Previz: Christian Bach
Modeling: Lee Wolland, Jason Vega, Mitch Lotierzo
Rigging: Lee Wolland, Jason Vega, Mitch Lotierzo
Animation: Christian Bach, Jonah Friedman, Todd Akita, David Barosin, Jason Vega
VFX: Jimmy Gass
Texture: Jonah Friedman
Lighting: Jonah Friedman

c. Lauren Indovina, PSYOP 2011