PHOTOGRAPHY BY JONAH FRIEDMAN AND LAUREN INDOVINA FOR PSYOP, 2015
I miss my time at Psyop NY sometimes. These photographs were shot for a pitch by one of my best friends and colleagues, Jonah Friedman. Jonah and I had an unusual shorthand when it came to these pitch photography projects where I wanted something specific in terms of character and lighting to tailor to the brief. You could not imagine two more opposite people talking to one another, let alone creating beautiful pictures together. On one set, one of our colleagues took pause and said, "I just don't understand how you guys do this. You're like an odd couple."
While we left everyone scratching their heads, Jonah and I had an almost minimal visual or technical language barrier. After all, how many ways can you describe the color red or the word depth? It turns out a lot of different ways, but we figured it out.