LOGS

About LOGS

“Who is this chick and why is she going off on YouTube?” is a fair question.

Often times when I was hired to direct or design for a client, they would request I do BTS videos. That led to an interest in me producing videos for their in-house teams about their company missions, which led to speaking engagements. After being told enough times that what I was saying was interesting, I started to believe it. I also love to talk.

But I never felt inclined to talk about personal subjects. For what? For who? Why add to the noise? It always seemed better to focus on crafting visually engaging commercials, films, and shorts… my wheelhouse. That’s where my value felt best used.

I also was raised to believe that art should speak for itself, and that the audience should have their turn with it. I still believe that’s true of the best art. So I trained myself to make work with enough specificity to make sense, and enough abstraction for others to find their own meaning inside it. This worked—for a while.

Over time, though, I started wanting more connection. I find that connection in deep conversations about art and technology, but those require a small group of people to actually have the bandwidth. And sometimes, they don’t.

Historically, some of the best art came from conversation.

LOGS came from that realization. The “talking mission” videos I was making didn’t have to stay purely professional. They could become more personal, more exploratory. By making videos for social media, I can hone my craft, think out loud, and connect with others who are curious about art, technology, and meaning in a world shaped by intelligent tools.

That’s what LOGS are: observations, questions, and unfinished thoughts—shared in public.

To view the full catalogue in real time, please visit my newly established Youtube Channel.